That deal makes it clear that Spotify has acted as a publisher (whether it calls itself that or not) and so begs the question as to how much advertisers are culpable for paying to appear on the platform. Podcaster Joe Rogan signed a $100m a year deal with Spotify back in 2020 and has frequently been accused of less-than-stellar fact checking and deliberately disseminating vaccine disinformation. The difference with Spotify is that it commissioned and has the exclusive distribution rights for the content accused of spreading harmful disinformation.
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